Matanot La'evyonim – purim 2025 Gifts for the Poor

Purim is a time of costumes, gifts, and great joy – but the true, spiritual, and truly profound joy is found in giving… The mitzvah of “gifts to the poor” is the beating heart of the holiday, and it invites us to open our hearts and make families in need happy, especially those of Torah scholars who dedicate their lives to studying Torah and preserving the heritage of Israel, as did the righteous Mordechai who, through his self-sacrifice, defeated Haman the Amalekite. Whoever makes the heart of a poor person happy, receives double joy: The joy of the holiday and the joy of the mitzvah. Tradition teaches us that when we give from the bottom of our hearts, the Holy One, blessed be He, returns to us in good measure and many times over, 500 times! Imagine – your small contribution, a shekel or two, becomes a child’s smile, a warm meal on a family table, a moment of relief for a heavy heart – and in return, you receive an abundance of joy and blessings that accompany you throughout the year. This year, give yourself the greatest gift of all: to be part of the chain of giving. Every donation, large or small, is a seed of joy that grows and spreads, and the reward of this mitzvah is nothing short of miraculous – true joy that fills the heart and illuminates the soul. Let’s make everyone happy – donate now to gifts for the needy and make Purim a holiday of joy for every home in Israel!