The non-profit organization "We Are On The Map", was established in 1999 in order to lead Zionist advocacy in Israel and around the world, and to strengthen settlement in the Golan Heights, Judea, and Samaria. The organization has led hundreds of in-depth tours for policy and opinion-makers, tours to hundreds of thousands of citizens as part of a campaign entitled "One Million On The Map", has held numerous conferences, and produces information materials on policy issues.