The "Shmir" (CHAL"TZ) company, providing medical information for the benefit of the public, spearheads the "Prevention Directive" (Zav Menia) initiative, which serves two primary objectives:
Raising public awareness regarding the high prevalence of colorectal cancer and the significant importance of screening tests as a fundamental part of the prevention process.
The "Prevention Directive" (Zav Menia) association, in cooperation with prominent experts, organizations, companies, and associations across various fields, including members of the Knesset, medical professionals, legal experts, economists, and media specialists, has undertaken this crucial cause within the country.
Offering support to individuals coping with colorectal cancer and their families. This support is manifested through the creation of emotional support environments, the provision of information, and assistance in asserting their rights.